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54 pages 1 hour read

Morgan Housel

The Psychology of Money

Nonfiction | Book | Adult | Published in 2020

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Chapters 16-18Chapter Summaries & Analyses

Chapter 16 Summary: “You & Me”

Housel explores how people have very different personal financial goals and perspectives, but sometimes mistakenly view investment through a lens of generic rationality. He explains that economic “bubbles” are not just the result of investors’ greed, but are created by people imitating other investors’ behavior, in spite of their different short- and long-term goals.

Housel condemns the notion that there are general investing rules that can apply equally to everyone, saying it “seems innocent but has done incalculable damage” (151). Different investors have “different goals and time horizons” that make it impossible for everyone to follow the same investing strategy (151). While to outsiders it may seem illogical for investors to buy very expensive stocks, it can make sense for day traders to do so, since they plan on selling them in a very short time span. “Flippers” use the same approach: they may buy homes or other assets as prices soar, and then “flip” them months later for a profit (153).

These approaches may be risky or even irresponsible but not irrational, since many investors do profit from pursuing such short-term investments. According to Housel, bubbles can become damaging when people with long-term goals begin to imitate how day traders tend to operate. Housel urges the reader to react warily to specific investment advice that recommends certain stocks. He explains:

When a commentator […] says, ‘You should buy this stock,’ keep in mind that they do not know who you are. […] Are we supposed to think [all] people have the same priorities, and that whatever level a particular stock is trading at is right for all [. . .] of them? (155).

As a result, it is crucial to understand your own goals and time horizons for your investments. Housel notes that we are all easily influenced by others’ interests and priorities, advising the reader to resist the social pressure to follow the crowds and pay attention to their own personal priorities instead.

Chapter 17 Summary: “The Seduction of Pessimism”

Housel laments that many people are biased against optimistic perspectives because they can sound like a “sales pitch,” while pessimistic forecasts seem more “intellectually captivating” and “smarter” (158). Optimism is not an unquestioning belief that good things are guaranteed to happen, but an understanding that it is likely that things will improve over time. Optimism is also an openness to trying to improve one’s situation.

Housel offers an example of extremely pessimistic forecasting published by the Wall Street Journal, in which the author predicted the breakdown of the American government in response to the 2008 financial crisis. Housel ponders why such pessimistic views are seen as distinctly possible, while wildly optimistic views are automatically dismissed. He points to Japan’s incredible recovery post WWll as an example of a success story that no one predicted in the 1940s, and which would have seemed impossible to the average Japanese person.

Our tendency to pay more attention to bad news means that our culture is producing more “prophets of doom” than nuanced or moderate commentators (160). Housel examines how our natural tendency toward pessimism applies to our finances. He argues that because money is universal, financial disasters are inherently compelling to everyone, since anyone may be affected by a recession or depression. Money and health are matters that apply to everyone, but health is more individual whereas “money issues are systemic” (163).

Housel points to the invention of the airplane as an example of how pessimistic predictions based on a lack of understanding can be disproved over time. As evidence of such misguided pessimism, he cites numerous historical newspaper articles that argued that passenger and freighter planes would be impossible to invent.

Another reason why pessimistic perspectives are so compelling is that they tend to focus on recent dramatic disasters, such as conflicts or accidents, whereas optimistic arguments often emphasize improvements that happen over many years and are therefore less noticeable. For example, Hurricane Katrina received a lot of news coverage, but a positive trend such as the 70% reduction in deaths from heart disease is much less well known. Housel concludes by connecting his argument about pessimism with his previous advice to accept that negative experiences are an inherent part of investing and can occur along with “the long backdrop of growth” (168).

Chapter 18 Summary: “When You’ll Believe Anything”

Housel examines the role that stories play in shaping people’s perspectives about their finances and the state of the economy. Housel argues that “narrative damage” is “one of the most potent economic forces that exists” and is as harmful to the economy as “tangible economic damage” (171).

He points to the 2008 financial crisis as an example. Housel argues that people’s perception of this crisis created a kind of self-fulfilling prophecy: As people worried that house prices would rise, mortgage defaults increased, and the banks lost money, prompting them to stop lending so much. This lack of funds caused companies to lay off employees, further triggering a reduction in spending within the economy. Housel believes that the US had a greater capacity for wealth generation in 2009 than in 2007 due to improvements in technology, but people’s beliefs about the economy stalled recovery.

Housel examines the assumptions that drive our own financial narratives. He argues that everyone is biased toward beliefs that they want to be true, calling these “appealing fictions” (172). This bias motivates people to believe in “financial quackery” that promises them incredible profits (174). Housel emphasizes that our vulnerability to these biases makes having a margin for error even more important to everyone’s financial health. Additionally, everyone must be aware that their understanding of the world will always be incomplete and should remain conscious of how they are generating stories to try to fill in those information gaps.

Housel compares adults trying to understand the economy and their own chances in it to toddlers forming opinions about the world around them: both groups feel certain about their conclusions, not knowing that their information is incomplete. These “blind spots” make us feel as though we understand things that we do not. Furthermore, this incomplete understanding can prompt us to give too much credence to experts and commentators who make confident predictions about the future, even though the data suggests that these forecasts are often inaccurate. People are inherently prone to paying attention to these predictions since it comforts them to consider the world and economy as predictable and controllable. Housel reiterates that these biases affect everyone, from lay people to financial professionals.

Chapters 16-18 Analysis

Housel continues to expand on his theme of how Personal Perspectives Inform Financial Management. In his chapter “You and Me,” Housel not only reiterates the many differences that exist among investors, but also how denying these personal differences can cause a lot of unnecessary pain and financial havoc. By connecting investors’ lack of self-awareness about their inherent differences to the consequences of financial bubbles, Housel adds depth to his argument about personal variability and shows that understanding it is not a trivial matter.

Housel also develops his theme of questioning the media’s financial commentators and the narratives about the economy that emerge from both the financial industry and pop culture. Housel skewers the “prophets of doom” who make pessimistic predictions about the state of the economy and society generally. Housel claims that people are more likely to believe pessimistic claims than more optimistic predictions, a bias he refers to as “the seduction of pessimism” (157). He laments that “forecasts of outrageous optimism […] are rarely taken as seriously as prophets of doom” (159). As a result, media narratives about the economy can become disproportionately pessimistic, as readers gravitate to more negative coverage.

In his chapter “When You’ll Believe Anything,” Housel claims that pessimistic coverage can create real consequences for the economy, since it influences policy and consumer behavior. A financial commentator himself, Housel makes a case for nuance and optimism in finance writing. He blames pessimistic coverage for some of America’s struggles in 2009, writing, “we inflicted narrative damage on ourselves, and it was vicious […]. [S]tories are, by far, the most powerful force in the economy” (171). By critiquing people who share his profession, Housel reminds readers that financial experts are not infallible. While he does cast judgment on some people in the media and finance, he also challenges the reader to examine their own perceptions and the kind of media coverage they choose to watch and believe.

Housel does not only cast blame on such “prophets of doom” but also acknowledges people’s inherent biases that make them more vulnerable to falling for “financial quackery” that is ultimately baseless (174). Housel claims that when desperate, people can become biased toward beliefs that, while irrational, are comforting. Housel employs a historical anecdote to illustrate this bias in action, relaying how Londoners relied on “prophecies, dreams, and old wives’ tales” while trying to endure the plague, a terrible illness they had little real medical knowledge about (173). He connects this mindset with that of people who are overwhelmed, greedy, or in financial distress, writing, “Why do people listen to TV investment commentary that has little track record of success? Partly because the stakes are so high in investing” (174). Housel encourages the reader to develop a more objective, level-headed approach to investing and to not allow their ambitions to cloud their judgment about their likelihood of success.

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