86 pages • 2 hours read
James ClearA modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more. For select classroom titles, we also provide Teaching Guides with discussion and quiz questions to prompt student engagement.
Society is structured to make life more attractive. The human brain goes wild when it experiences exaggerated stimuli which promotes excessive consumption. Other animals show similar behavior. In the 1940s, Niko Tinbergen performed a series of experiments on herring gulls. Adult herring gulls have red dots on their beaks that chicks peck at when they wanted food. Tinbergen created fake cardboard beaks which the baby gulls pecked at. The larger the dot, the more the chicks pecked at it. This heightened response to exaggerated cues is called supernormal stimuli, and it creates a stronger response in the brain. The human love of junk food, for example, reflects the high reward that human brains places on salt, sugar, and fat. These are calorie-dense foods, which would be useful for hunter-gatherer societies who had uneven food supplies. Today, it is easy to gain access to food, but your brain still rewards the stimuli like it is scarce. Companies exploit this to make products more attractive to consumers by optimizing products or adding dynamic contrast through a variety of sensations, like crunchy and creamy. This encourages people to eat more.
Clear suggests temptation bundling: linking an action you need to do with something that you want to do. Temptation bundling connects to Premack’s Principal, which states that “more probable behaviors will reinforce less probable behaviors” (Chapter 8, 17). The formula is: After I [current habit], I will [habit I need]. After I [Habit I need], I will [habit I want]. Temptation bundling is a way of connecting something you have to do with something you want. This will increase the dopamine response, and with it, your motivation to act.
The habits that are valued in your cultures become desirable habits because they are continually rewarded. Humans are herd animals and are strongly influenced by the people around us. For example, Laszlo Polgar believed that “A genius is not born, but is educated and trained” (Chapter 9, 1). Practice and good habits were more important than innate talent. Polgar tested his theory on his own children, raising them to be chess prodigies. He homeschooled his children and filled their house with information about chess and pictures of famous players. All three of his daughters excelled at chess. The middle child become a world champion by the age of 14 and a grandmaster a few years after that. The youngest child, Judith, became the youngest grandmaster of all time and was the top ranked female chess player for 27 years. All of the children loved playing chess because they grew up in an environment where they were praised for succeeding in chess. Clear uses this example to show that the Polgar children excelled at chess because they were praised for succeeding at it, which created a positive feedback loop.
Individuals are strongly shaped by cultural expectations, which become barometers of your own success. There are three different levels of influence. The close, the many, and the powerful. First, you are influenced by those who you are in close proximity. This includes your families, friends, and coworkers. To build better habits, put yourself in contexts where your desired behavior is considered normal.
Friendship and community help us build sustainable habits. Humans are more likely to be influenced by larger numbers of people. This can be positive, such as joining a running club. At the same time, group norms can also encourage bad habits to fit in. Changing habits is more attractive when it means that you fit in with the crowd. People also imitate the powerful. Humans are drawn to prestige and status and often copy the behavior of successful people.
The inversion of the 2nd Law of Behavior Change is make it unattractive. Cravings are manifestations of deeper motives, including winning social acceptance, achieving status, and conserving energy, to name a few. For example, Allen Carr’s Easy Way to Stop Smoking reframes cues associated with smoking. Rather than smoking being a form of stress relief, Carr demonstrates that smoking does not relieve your nerves, it destroys them. Throughout the book, phrases like this are repeated to undermine smoking. In doing so, he shows that smoking does not solve the problems that cause us to turn to smoking. Carr makes smoking unattractive by reframing the habit to be unattractive.
Your current habits are not necessarily the best way of achieving your goals, they are just the ways that you have done it in the past. One of the best ways to build new habits is to associate behaviors with positive outcomes. For example, saving money can be understood as a sacrifice. However, saving money can also be associated with more freedom in the future. This mindset shift helps you save money. Creating motivation rituals is another productive practice. This can be stretching, putting on a song, or repeating a mantra. The intention is to get you into the right mental state. Once you have located the cause of your bad habits, you must reframe how you feel about these habits to make bad habits unattractive and good habits attractive.
Clear outlines a variety of ways that humans take in information and decide to form habits. Mindset is hugely important. If you train yourself to associate hard things with positive experiences, you can shift your perspective. A productive place to start is to say, “I get to” rather than “I have to.” This mindset shift creates positive associations. Reframing your habits around their benefits is important because human behavior is predictive, not reactive. you are constantly predicting what will happen next and behaving accordingly. Your emotions are central to this process, as they help you decide whether you are happy in your current state or you want to make a change. Feelings are central to making informed decisions, and associating habits with positive feelings helps us develop sustainable good habits.
Clear talks about brain chemistry and structure to analyze why you do the things you do, and why you want the things you want. The neurotransmitter dopamine creates a feedback loop. Dopamine is about desire; it drives us to things. When dopamine is inhibited, you can experience pleasure, but you are listless and undirected. Dopamine plays an important role in motivation, learning, memory, punishment and aversion, and voluntary movement. Dopamine is released when you experience pleasure but also when you anticipate it. The structure of the human brain has more neural circuitry for wanting rewards rather than the pleasure of actually having of them. Desire is thus the engine that drives human behavior. Because you are driven by anticipation, making something you want a reward for accomplishing tasks can help us form new habits. Understanding this can help us utilize the desire to create new feedback loops.
Habit formation is also a process of socialization. The culture that you live in shapes what behaviors are attracted to us, because you adopt habits that your cultural influences praise. Your desire to fit in is hugely impactful for habit formation. Clear cites a study by the psychologist Solomon Asch where participants were placed in focus groups with actors who delivered scripted responses to the questions that were posed to the group. People were asked to do a simple task: select the line on the second card that matched the length of the line on the first card. After a few rounds, the actors began saying incorrect answers. Participants were initially confused, but eventually, they began to doubt their own eyes and began to use the incorrect answer. In a series of experiments, Asch discovered that the larger the number of actors, the higher the conformity of the subject. If there was just one person in a room with the actor, there was no effect on performance, but participants became more likely to give the wrong answer if there were more actors present. By the end, nearly 75% of participants agreed with the wrong answer. Clear uses this example to show how influenced individuals are by the people around them.
Once you excel at fitting in, then you desire to stand out through prestige. Because humans are group oriented, it is important to join a culture or group where your desired behaviors are encouraged and respected.
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